The High Knob Destination Center serves as a welcome center for the City of Norton and a gateway to the High Knob Region. 

If traveling from Abingdon, Va.: From Interstate 81, take Exit 17 – Abingdon/South Holston Dam. If traveling south on Interstate 81, turn right into Abingdon. Those traveling north should turn left. Go to the second traffic light (0.7 miles). This is the main street through Abingdon. Turn left onto U.S. 11 South/U.S. 58 A West. Go to the second traffic light. Turn right onto U.S. 58 A West. Proceed to the stop sign at the intersection of U.S. 19 North/U.S. 58 A West (1 mile). Turn right. Proceed 12.2 miles north to the intersection of where U.S. 58 A and U.S. 19 split. Turn left and travel 30 miles to Norton. You will bypass the towns of St. Paul and Coeburn. At the U.S. 58 A’s junction with U.S. 23, take the on-ramp for U.S. 23 South (toward Big Stone Gap). Take Exit 1 for the High Knob Destination Center. Turn right off the exit ramp. The center is located on the left (1147 Laurel Ave. SW).

If traveling from Kingsport, Tenn.: If traveling on Interstate 181, take the U.S. 23 North exit (Gate City). Follow U.S. 23 North for approximately 45.6 miles, past the Big Stone Gap exits, to Norton. If traveling north on Interstate 26, follow it to the end of Interstate 26 at which time the highway becomes U.S. 23 North. Follow U.S. 23 North for approximately 45.6 miles, past the Big Stone Gap exits, to Norton. The High Knob Destination Center is located off Exit 1. Turn right off the exit ramp. The center is located on the left (1147 Laurel Ave. SW, Norton).

If traveling from Eastern Kentucky: From the north (Jenkins), take Route 23 South, bypassing Pound and Wise, traveling approximately 25 miles from the Kentucky/Virginia state line. Take Exit 1 in Norton for the High Knob Destination Center. Turn right off the exit ramp. The center is located on the left (1147 Laurel Ave. SW, Norton).